Popupshop’s passion is to make everlasting basic wear both sustainably and high on quality. Their aim is to create timeless organics. Therefore their products are basic, classic, and always in-style clothes, easy to wear, mix, and match. They do their best to build a company that utilizes innovative sustainable fabrics, and seek to become an affordable, natural and logical choice for modern basics. With this in mind, they aim to make a fair product both for the customer and for the people involved in all stages of production. Popupshop was founded in 2007 and now introduce two new collections per year: Spring/Summer & Autumn/Winter, all with the common aesthetic to be simple and easy, striving to be a product for everyone.