Lion of Leisure is a small, independent kids clothing brand, owned by designers Matthew Grove (UK) & Saskia Solberg (NL), founded in 2013.
Each apparel product they produce is carefully and lovingly printed by hand and constructed from 100% Organic cotton, as certified by The Global Organic Textile Standard (GOTS). That means no chemicals or pesticides were used in the growing of the cotton.
All graphics printed on their garments are printed with biodegradable water based inks that are not harmful to you, to them or to the environment. Each T-shirt is packaged in a re-usable, 100% pure cotton bag.
The Lion of Leisure product range is considered non-seasonal, with new, original designs being added to the collection periodically throughout the year. Their brand ethos is founded on small scale, local craftsmanship, hand finished quality and refinement with humour. They make garments that look and feel special with a graphic identity inspired by their own detailed, whimsical animal illustrations with a humorous twist.
Although Lion of Leisure has a strong ethical point of view, buying their product will not save the world from destruction, but its creation will not have contributed significantly to it either. They want you to feel good about their products and to feel safe giving it to your child.
Who Are They?
Between them they have over 40 years experience in the children’s clothing design business. They have worked for many brands around the world, large and small including: Nike, Mexx, C&A, Moodstreet, Imps&Elfs, Tumble’nDry and many others…
Their mission is to create a children’s clothing brand that is unique, that has it’s own humorous identity and inspires the very people who inspire them – KIDS.
The Lion of Leisure head office and design studio is based in Antwerp, Belgium.