Ever since Fjällräven was founded just over 50 years ago, we have had one strong driving force: to develop products that make it easier for people to enjoy the countryside.
As far back as 1950 Åke Nordin developed a backpack frame that sowed the seed which would go on to become the Fjällräven company. And ever since its Örnsköldsvik beginnings in 1960, Fjällräven has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.
For many years, Fjällräven has been working actively to protect people, wildlife and nature. As an outdoor company, with many employees who themselves love being outdoors, this seems completely natural to them.
They offer customers timeless, durable and functional outdoor clothing and equipment. They are convinced that products that last longer are better for the environment than trendy items that only last one season. Of course, they are also careful to ensure that their products are manufactured correctly from the start. Therefore, they are constantly striving to improve processes, select suitable raw materials and decrease their consumption of water, energy and chemicals.