yporqué was set up in Barcelona in 2007. The name refers to the questions children ask endlessly as they are growing up (¿y por qué? ¿y por qué? ¿y por qué? In English Why? Why? Why?) and the idea of the company came from three women with different educational backgrounds (design, advertising and psychology), combining their knowledge to create a children’s clothes brand that, beyond fashion, maintains a very clear concept: a design that focuses on the very people destined to wear the clothes, or in other words, designed for children.
DESIGNS THAT GIVE ADDED VALUE TO ANY CHILD WEARING THEM.
yporqué’s creativity basically lies in each garment’s design. It’s not just in the colors or images but how each pattern is reformulated to turn it into a new design giving added value to any child wearing it.
Since the beginning, stimulating t-shirts have been yporqué’s stand-out product; this clothing intends to stimulate all five senses for little ones by incorporating sounds, textures, games or glow-in-the-dark images.
After launching collections every season in showrooms and international fairs of children’s fashion (Playtime Paris-NY-Tokyo, Pitti Immagine Bimbo, Kleine Fabriek…), yporqué now has a bigger collection which, as well as the stimulating t-shirts, offers other garments based on the interactive playful concept and the comfort-wear which have become the brand’s trademark.
BARCELONA FASHION AWARD
In 2011, yporqué has been recognized by its own city with the BARCELONA FASHION AWARD, in the ‘creative brand’ category, given to a kidswear fashion brand for the very first time.